Finance & Travels
Global Tex Responsive Website
Imagine you're planning a big trip or maybe sending a little something back home. You need a reliable way to stay on top of exchange rates and make every dollar stretch. That’s where Global Currency Exchange comes in—your go-to travel and remittance companion. With live rates and easy conversion tools, it takes the guesswork out of managing foreign currency. Wherever you are, Global Currency Exchange keeps you informed and ready to make smart money moves around the world
Overview
Frequent travelers struggle with fluctuating exchange rates and often lack an easy way to check rates, convert currencies, and budget on the go—without being bothered to buy currencies. They need a simple, all-in-one solution to manage foreign currency seamlessly, so they can focus on exploring, not on finances.
**Empowering Global Travelers and the Diaspora**: We’re building a solution tailored to those on the move, whether traveling or living abroad.
- **Effortless, On-the-Go Access**: This tool will be easy to use and always within reach, keeping users informed with the latest exchange rates.
- **Seamless Currency Conversions**: No more hassle—quickly convert currencies and simplify financial planning for your travels.
- **Strategic Travel Planning**: With live exchange updates, users can plan trips confidently, avoiding the rush to buy currency at the wrong time.
- **Comprehensive and Convenient**: A one-stop platform for all foreign currency needs, offering ease, reliability, and up-to-the-minute information, anytime, anywhere.
Research
I conducted user interviews and created empathy maps to dive into our users' needs. Most users aren’t looking to constantly check exchange updates or make detailed conversions; they simply want quick, easy access to the information they need.
Persona
About Bussy
Age:50
Occupation: Business Manager
Education: College graduate
Hometown: USA
Family: Married
Goals
1. Demonstrate commitment in his jobs
2. Balance work and personal lives
3. Manage time effectively
4. Wants to serve customers the best way possible
5. Wants to make their team proud.
Frustrations
1. Wants to complete every days tasks efficiently.
2. Wants to be able to afford the things they want and save more money
3. Wants to manage time for activities as they take on responsibilities
4. Wants to manage stress of work and raising children effectively
5. Wants the best ways to manage inventory, business administration and marketing to gain more sales.
Research Findings
Design
Paper Wireframe
Next, I sketched out paper wire frames for each screen in my app, keeping the user pain points about navigation, browsing, and checkout flow in mind. The home screen paper wire frame variations to the right focus on optimizing the browsing experience for users.
Digital Wire Frame.
Moving from paper to digital wireframes made it easy to understand how the redesign could help address user pain points and improve the user experience.
Prioritizing useful button locations and visual element placement on the home page was a key part of my strategy
Digital Wire frame Screen Size Variation
Low Fidelity Prototype
To create a low-fidelity prototype, I connected all of the screens involved in the primary user flow of checking currency exchange rate and conversion calculations.
View the Prototype here
Usability test
These were the main findings uncovered by the usability study:
Redefining the Design
Mock Ups
Based on the insights from the usability study, I made changes to improve the live exchange rate between the selected currency.I made the selected currency by the user to be the head currency and not the default currency and I removed the inverse button.. This will eliminate any confusion the users may have as not everyone understands the rates when inverted and this allows them make direct check between any currencies of their choice.
I changed the write up on the hero section to align with what the travels really need which is to travel smart, by budgeting effectively to save money. I also added the search button that will allow the users to just type the currencies the want to check the exchange rates between them and have them automatically shown to them.
Results
Impact
Our target users shared that the design was intuitive to navigate through,and it gave them the chance to have a personalized experience as it concerns financial planning and and expense budgeting.
What I learned
I learned how important every detail in a design is in giving the users a good experience and how effective a design can be when it is user centered.
